In the future, global tourism might be affected by five main factors. Human, Economic, geopolitical, tech and environmental. These factors are likely to force managers to lookout for new ways to strategically position their operations to different global markets, which also includes the adoption of various virtual and physical, integrated value-adding methods and approaches. Targeting the future of tourists will include a wide range of response-driven strategies across different markets, localities, and levels.
Most of the changes will be driven by new technologies that might herald a year of cyber – tourism. Also, there will be a need for the tourism industry to place themselves as a strategic early mover, in terms of including new ideas, planning, training and applying them to the market approaches to offer new business options like e – tourism houses. These ideas might generate new tourism streams, also further offers strong global competitiveness into the future.
The top challenges that the tourism industry might face before 2020 are;
The board of directors
This is an important factor in tourism marketing management. Choosing the perfect candidates onto the board and developing proper expectations for every role will be an essential factor in the success of a destination
Empty visitor centers
Various visitors’ centers across the country are just empty and it been replaced by popular destination websites.
There is no strategic plan
This is the toughest challenge, but luckily it is easy to resolve. With the right strategic plan and proactive procedure in place, an array of destination challenges can be avoided.